From 1 November, fans of the brand best known for its pedal-controlled metal waste bins can book a night at the Vipp Hotel, which the company described as "an untraditional hotel concept".
"The minute you check in at the Vipp Hotel, it's fully booked," the brand explained, "because the Vipp Hotel is not a hotel in the traditional sense. Instead of offering many rooms in one location, Vipp offers one room at different destinations."
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